Lilly Pulitzer Size Chart

• Women
• Girls
• Men
• Boys
• Infants

Clothing & Apparel

Measuring Guide

Bust

Measure around the fullest part of your bust. Helpful tip: Keep in mind to wear a comfortable, non-padded bra for the most accurate fit.

Waist

Measure around the narrowest part of your waist - typically the small of your back and where your body bends side to side. Helpful tip: Need help finding your natural waist? Bending to one side will help reveal the natural crease of your waist.

Hips

Measure around the fullest part of your hips. Helpful tip: Keep your heels together for the most accurate measurement.  Also, if you feel unsure, measure slightly above and below the spot you feel is the fullest to confirm you nailed it.

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Swim

Measuring Guide

Torso

Measure from the high point of your shoulder (between your neck base and shoulder joint) between your bust, through your legs and up your back to the starting point.  Helpful tip: It is best to do this in your underwear so you have the most accurate measurement of your body.

Bust

Measure around the fullest part of your bust. Helpful tip: Keep in mind to wear a comfortable, non-padded bra for the most accurate fit.

Waist

Measure around the narrowest part of your waist - typically the small of your back and where your body bends side to side.  Helpful tip: Need help finding your natural waist? Bending to one side will help reveal the natural crease of your waist.

Hips

Measure around the fullest part of your hips. Helpful tip: Keep your heels together for the most accurate measurement.  Also, if you feel unsure, measure slightly above and below the spot you feel is the fullest to confirm you nailed it.

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Shoes

How to Measure

Foot

Find a flat surface to place your foot on and put your heel against a straight edge, then measure with a ruler beside your foot. Make sure the end of the ruler touches the straight edge your heel, then note the length from the tip of your longest toe to your heel in millimeters or inches.  Helpful tip: Remember that your longest toe may not always be your big toe.

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Visit official website: https://www.lillypulitzer.com

Lillian Pulitzer Rousseau (November 10, 1931 - April 7, 2013), better known as Lilly Pulitzer, was an entrepreneur, fashion designer, and American socialite. She founded Lilly Pulitzer, Inc., which produces clothing and other such wares featuring bright, colorful, floral prints. As the brand is popular with high society, she was called the "Queen of Prep".

Lillian Lee "Lilly" McKim was born to socialites Robert V. McKim and his wife, Lillian (née Bostwick) in Roslyn, New York in 1931, the middle daughter of three.

Lilly and husband Herbert Pulitzer settled in Palm Beach, Florida, shortly after their marriage. They owned several Florida orange groves and, with produce from these, she opened a fruit juice stand on Via Mizner in Palm Beach. While working at the stand, Pulitzer found that squeezing juice made a mess of her clothes. Seeking to camouflage the juice stains, Lilly asked her dressmaker to design a dress that would camouflage the stains. She discovered that customers loved her dress, so she produced more to sell at her juice stand. Eventually, she was selling more dresses than juice, and decided to focus on designing and selling what had become known as her "Lillys".

In 1959, Pulitzer became president of her own company, Lilly Pulitzer, Inc. The company's main factory was in Miami, Florida and the fabrics were produced by the Key West Hand Print Fabrics company in Key West. From the 1960s to the early 1980s, Pulitzer's bright, colorful clothes were very popular, worn by people such as former classmate Jacqueline Kennedy Onassis, Caroline Kennedy, and members of the Rockefeller, Vanderbilt and Whitney families. After Jackie was featured in Life magazine donning one of Lilly's famous shifts, many preppy ladies followed her lead. The Jacqueline dress is one of Lilly Pulitzer's most successful styles. By 1984, Lilly closed down the entire clothing operation. Lilly later stated that the first shift dress Jackie was photographed in was made of kitchen curtains.

In 1993, the rights to the brand were purchased by Sugartown Worldwide, Inc. They contacted Pulitzer with the hopes of reviving the brand because "they just loved Lilly, their mothers and sisters loved Lilly, and they wanted to bring the line back," Pulitzer said. Pulitzer was not involved in the day-to-day administration of the company, but she continued to serve in the role of creative consultant, approving new designs, fabrics, and collections, and branching out into other product lines.

Today, the company maintains 75 Lilly Pulitzer Signature Stores (also known as Via Shops).

The brand, carried by 23 company-owned retail stores, also sells to independently owned shops and major department stores, such as Belk, Lord and Taylor, Nordstrom, Saks Fifth Avenue, and Neiman Marcus. On December 21, 2010, Sugartown Worldwide, Inc. was purchased by Oxford Industries, Inc.

In April 2015, Target announced a collaboration with Lilly Pulitzer. Within hours, the collection was almost entirely sold out, in stores and online. In September 2019, Target will re-release pieces from its partnership with Lilly Pulitzer, among other iconic design partners.

On November 10, 2018 the Worth Avenue store, located in Palm Beach, Florida within very close proximity to the original fruit juice stand, was opened officially with a big block party and fashion show on sections of Worth Avenue.

Along with women's clothing, the company also produces children's clothing, swim, shoes, jewelry, accessories, bedding (revived in 2010), and stationery. Lilly never wanted to produce clothing that was suited for the colder months. "It’s always summer somewhere," she was quoted as saying. In accordance with Mrs. Pulitzer's reported preferences, the dress was to be worn with bare feet and was lined, in order not to require underwear. The company launched an exclusive Bridal Collection in 2010. With everything Lilly does she follows the motto "Everything is possible with sunshine and a little pink.", which very accurately represents her fun and vibrant fabric designs. Every Lilly print hides a surprise. "Lilly" is painted into each one. If you look closely at your modern or vintage prints, you'll find it! The company had a collaboration with Target in the spring of 2015 which sold out in a matter of hours. Some Lilly Pulitzer fans were offended that the brand would be offered at discounted prices, and demand was so high for the collection that it crashed the Target website, angering many customers who were unable to purchase any of the products. The official launch date for the products was April 19, 2015.

To honor the original Lilly Pulitzer juice stand and store, the Worth Avenue store in Palm Beach holds exclusive and custom designs that can be created with your choice of print.

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Essential Tools

If you do a lot of online apparel shopping, accurate body measurement using a tape measure is a must. The actual tape you choose doesn’t matter that much. This measuring tape set has two double-sided, 60 inch (150 cm), durable tape measure in pink and black. They are small and light pocket-size measuring tapes, and they have accurate, large and clear markings in both inches and centimeters, which are very easy and convenient to read. They are also great for body measurement, sewing, tailoring, weight loss tracking, or measuring any curved surface.

How to measure without a ruler or tape measure?

If you don't have a ruler or tape measure handy, you can try to measure with a standard credit card, which has a width of 3 ⅜ inch or 8.56 cm and a height of 2 ⅛ inch or 5.4 cm.