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Visit official website: https://www.moschino.com

Moschino (Italian pronunciation: [moˈskiːno]) is an Italian luxury fashion house, specialising in leather accessories, shoes, luggage and fragrances. It was founded in 1983 by Franco Moschino in Milan. 

The brand was originally created in 1983 by the late Franco Moschino (1950–1994) and owned by Moonshadow, the designer’s Milan-based holding company.  Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s.  By 1994, Moschino said he wanted to develop an “ecological” line that would bear the tag “Nature Friendly Garment,” as a minicollection within the couture collection.

After Moschino's death, Rossella Jardini, a former assistant with whom he had collaborated from 1981, was the brand's creative director from 1994 to October 2013.  Responsible for the brand image and style, Jardini fulfilled the role of "creative witness", keeping Moschino's stylistic and philosophical approach alive.

The brand has been part of the Aeffe fashion group since 1999.  The owner of the Moschino labels has since been Moschino SpA, the company which was acquired by Aeffe SpA (producer of Moschino since 1983) and Sportswear International SpA (SINV HOLDING S.p.A. since 2006) in 1999. Moschino SpA carries out its brand management, licensing agreement activities, communication, and coordination of the commercial policies autonomously.

In 2006, Moschino designed the outfits for the opening ceremony of the 2006 Winter Olympics in Turin.  Moschino also designed outfits for Kylie Minogue's 2005 Showgirl - The Greatest Hits Tour, sunglasses for Madonna's 2008 Sticky & Sweet Tour and six outfits for Lady Gaga for her The Born This Way Ball in 2011–2012.

Starting with the F/W 2008–2009 pre-collection, the Moschino Jeans label changed its name to Love Moschino.

In 2007, Moschino SpA signed an exclusive agreement with con Scienward International Holdings Limited for the franchising and distribution of its products in the People's Republic of China (excluding Hong Kong and Macau). The ten-year agreement provides for the opening of forty stores (22 in the first five years of collaboration) and the exclusive distribution of Moschino brand clothing lines beginning with the S/S 2008 collection.

Moschino SpA also announced its five-year renewable agreement with Allison for the creation, development, and worldwide distribution of the new Moschino Eyewear collection, and the signing of a five-year agreement (renewable for another five years) with the Binda Group for the manufacture and marketing of watches and for the first time of the jewelry collection licensed with the Moschino CheapAndChic brand.

The new collection of Moschino Helmets was presented to the world for the first time in November 2007, during the EICMA. These helmets were the result of a collaboration between Max Safety Fashion helmet manufacturers and the Moschino fashion brand.

In October 2008, Moschino SpA and Altana SpA, leading companies in the children's clothing sector, announced the signing of an agreement for the creation, development, and world distribution, for five years renewable, of the Moschino boys’ and girls’ collections. The collections, whose creative aspect remains at Moschino, were aimed at three age groups: Moschino Teen for ages six through fourteen; Moschino Kid for twelve–eighteen months to six years; and Moschino Baby from one-three months to two years.

In July 2011, the company collection was presented at the catwalk of The Brandery fashion show in Barcelona.

Moschino design from 2014 on display at the Metropolitan Museum of Art's exhibit Camp: Notes on Fashion

In October 2013, Jeremy Scott became Moschino's creative director, showing his first collection in Fall 2014.

In 2021, Aeffe Italia gained full control of Moschino from SINV through the acquisition of the remaining 30 percent stake it did not own in the brand for 66.6 million euros ($78.51 million).

The brand consists of several labels: Moschino (women's and men's main line), Boutique Moschino Cheap and Chic (women's secondary line, created in 1988), Love Moschino (women's and men's diffusion line, known as Moschino Jeans from 1986 to 2008), in order of exclusivity. In addition, accessories, jewelry, watches, perfume and cosmetics, and even jet helmets are sold under the Moschino brand. Almost all models of watches are made by Binda Group. In Milan, Moschino opened its own concept hotel in 2009, "Maison Moschino".

Starting 2014 and under the Scott's direction, Moschino Cheap and Chic was consolidated into a new women's secondary line called Boutique Moschino.

In April 2018, Moschino announced its collaboration with the Swedish retail brand H&M which was planned to be launched in November 2018. In April 2019, it was announced that Moschino would release a collection in collaboration with EA game The Sims 4. The collection will include pixelated clothing inspired by the game.

Moschino collaborated with Palace Skateboards in November 2020. The collection was partly inspired by the rave culture of the 1990s and consisted of jackets, sweatshirts, jeans, shirts, and t-shirts amongst various accessories. Palace's creators had wanted to collaborate with Moschino since starting up their brand, so the release was highly anticipated and the general reception of the designs was positive. However, upon receiving their purchases, many were unimpressed by the quality of the clothing and felt that the prices were not justified. This led to many customers returning their items.

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Essential Tools

If you do a lot of online apparel shopping, accurate body measurement using a tape measure is a must. The actual tape you choose doesn’t matter that much. This measuring tape set has two double-sided, 60 inch (150 cm), durable tape measure in pink and black. They are small and light pocket-size measuring tapes, and they have accurate, large and clear markings in both inches and centimeters, which are very easy and convenient to read. They are also great for body measurement, sewing, tailoring, weight loss tracking, or measuring any curved surface.

How to measure without a ruler or tape measure?

If you don't have a ruler or tape measure handy, you can try to measure with a standard credit card, which has a width of 3 ⅜ inch or 8.56 cm and a height of 2 ⅛ inch or 5.4 cm.