Theory Size Chart

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Visit official website: https://www.theory.com

Theory is a New York-based men's and women's contemporary fashion label which sells clothes and accessories. The brand currently has 221 retail locations and global sales approaching $1 billion in 2014.  The company's headquarters and flagship boutique are located in Manhattan's Meatpacking District.

In 1997, Andrew Rosen, former CEO of Anne Klein and a Calvin Klein executive, launched Theory with co-founder Elie Tahari in New York City as a women's collection, with a focus on comfortable stretch pants. The collection performed well and a men's line was added in 1999.

In 2000, a license agreement was formed with Link International of Japan, established in 1998, to manufacture, and distribute the brand as well as operate stores under the Theory name in Asia, predominantly Japan. Women's handbags and shoes were introduced in 2003, and launched nationally in the U.S. for Spring 2006.

In 2012 The Council of Fashion Designers of America (CFDA) announces Andrew Rosen as the recipient of the Founders Award given in honor of Eleanor Lambert. Theory makes its first move into France with two store openings in Paris. Helmut Lang opens its first West Coast dedicated retail space on Melrose Avenue in Los Angeles.

In 2013 Andrew Rosen and the CFDA spearhead the Fashion Manufacturing Initiative, a project whose ambition is to invest in and guarantee the future of garment factories in Manhattan.

In 2014, Lisa Kulson, former vice president and head designer at Theory, returns as creative director of women's design.

In 2015, Theory unveils a new logo, its first redesign in 18 years. The branding initiative debuts with the Spring Summer 2015 advertising campaign, featuring Natalia Vodianova with photography by David Sims.

In September 2003, Link International bought an 89% stake in the Theory company for $100 million, after Japanese giant textile firm Fast Retailing Co. of Tokyo - established in 1963 and owner of the popular Uniqlo brand - had acquired a 47.1% stake in Link.  Rosen received $49 million, retained the remaining 11% in the new company, and was replaced as CEO by Chikara Sasaki of Link but remained president and COO. Tahari was allocated $53 million of the sale and had no shares in the new company which was renamed Theory Holdings. The deal was explained by the fact that the label was to become a truly "global brand".  The Japanese parent company has since then traded under the name of Link Theory Holdings and went public in 2005. Fast Retailing had held a 32.32% stake in LTH since 2004. In spring 2009, Fast Retailing acquired the remaining stock and LTH became a fully owned subsidiary of Fast Retailing.

Theory's owner, Link Theory Holdings (LTH), bought fashion house Helmut Lang from Prada and German fashion label Rosner in 2005. Rosner's European production and distribution network was to help expand the Theory label in the European market over the following few years. However, in the end of 2008, Link Theory sold Rosner to a German private equity firm reasoning that LTH was to penetrate the European market by means of their own European subsidiaries.

Theory is Link Theory's core brand. Other brands include Helmut Lang, PLS+T and footwear label Jean-Michel Cazabat. For the Japanese market, exclusive sub-labels of the Theory brand, such as 'Theory men', 'Theory luxe', 'Theory petit' have been created. Link Theory is headquartered in Aoyama, Tokyo.

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Essential Tools

If you do a lot of online apparel shopping, accurate body measurement using a tape measure is a must. The actual tape you choose doesn’t matter that much. This measuring tape set has two double-sided, 60 inch (150 cm), durable tape measure in pink and black. They are small and light pocket-size measuring tapes, and they have accurate, large and clear markings in both inches and centimeters, which are very easy and convenient to read. They are also great for body measurement, sewing, tailoring, weight loss tracking, or measuring any curved surface.

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