Diesel Size Charts

Diesel Women's Dresses Size Chart

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Length Conversion

Note: 1 inch = 2.54 cm, 1 cm = 0.394 inch, 1 foot = 30.48 cm, 1 cm = 0.033 foot, 1 foot = 12 inch, 1 inch = 0.083 foot

Essential Tools

If you do a lot of online apparel shopping, accurate body measurement using a tape measure is a must. The actual tape you choose doesn’t matter that much. This measuring tape set has two double-sided, 60-inch / 150 cm, durable tape measure in pink and black. They are small and light pocket-size measuring tapes, and they have accurate, large and clear markings in both inches and centimeters, which are very easy and convenient to read. They are also great for body measurement, sewing, tailoring, weight loss tracking, or measuring any curved surface.

How to measure without a ruler or tape measure?

If you don't have a ruler or tape measure handy, you can try to measure with a standard credit card, which has a width of 3 ⅜ inch or 8.56 cm and a height of 2 ⅛ inch or 5.4 cm.

 

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Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy.  It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.

Diesel founder Renzo Rosso began stitching jeans on a sewing machine at the age of fifteen. He used his mother's sewing machine to produce low-riding, bell bottomed jeans, which he would wear himself and sell to his friends for 3500 lira a piece. He later attended an industrial textile manufacturing high school in Padua.

In 1976 Rosso began working for a clothing manufacturer called Moltex, which was owned by Adriano Goldschmied. After working with the company for two years, he used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others.  Rosso bought out Goldschmied's interest in the Diesel brand name in 1985 for US$500,000, becoming the sole owner of the company.  Rosso has said that he learned marketing from the US, creativity from Italy, and systems from Germany.

In 1990 Russ Togs, Inc. received the license to market and distribute Diesel lines in the United States and Mexico.  By 1991, Russ Togs was going out of business, and sold Diesel Sportswear to Rosso upon ending the licensing deal. As a result of Russ Togs collapse, the creation of made in the USA Diesel products never came to fruition, and Diesel instead placed its made-in-Italy jeans and clothing in US stores.  In 1992, Diesel became the title sponsor for the World Superbike racing circuit.  In 1995, Diesel launched one of the first significant fashion retail websites, which housed images of each of its collections. The first Diesel jeans to be sold online were available in Finland and Sweden starting in 1997. It then opened a virtual store that allowed home delivery for further markets the following year.

In 1999, Diesel opened large flagship stores in New York City, San Francisco, Rome, and London, and began to open other mono-brand stores for Diesel in order to augment its points of sale in department and other multi-brand retails stores. Further flagship stores (also known as "StyleLabs") opened, including stores in Berlin, Barcelona, and Paris.  Diesel also produces illustrated catalogs for its retail lines.  The company also won the Premio Risultati award for Best Italian Company of the Year from the Bocconi Institute in 1996.  In 1998 The Wall Street Journal called Diesel "the label of the moment".

While the most popular Diesel apparel item has been denim wear, the company has expanded to include additional forms of clothing. The company has created leather jackets, women's dresses, and other items.  In 1998, Diesel founded an offshoot label called Diesel StyleLab, which produced higher end fashion designs beyond more traditional denim jeans.  In the 2000s, the company began to license its brand to other retail manufacturers, in order to create new product categories. These lines included the sunglasses line Diesel Eyewear in partnership with Marcolin, the jewels and watches line Diesel Watches in partnership with Fossil, the fragrance line in partnership with L'Oréal.  The production of each line involves supervision from Diesel itself.  Diesel has also partnered with Moroso, Seletti, Scavolini, Foscarini, and Berti to create a home furnishings line called Diesel Living, with Bugaboo to create strollers, with AVG to create helmets, with Ducati, and with Fiat to create a limited edition Fiat 500.  Diesel also produces limited edition lines of jeans.

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